Don’t have a mobile website? You can’t hide any longer. Is your website responsive so that it switches to accommodate being viewed on a mobile device or tablet? Uh Oh. Time to call a Web Developer. (Here’s ours – click to email for a price quote.)
On Tuesday, April 21st websites that are not mobile friendly will be penalized. Google searches made from mobile devices will lower the rankings of non-friendly sites, and will boost the ranking of sites that are mobile optimized, according to Digital Music News.
This applies to all industries and all languages, no one is safe from the new requirements. Around 80 percent of adults have smartphones, so these changes should only help you.
Google offers a mobile friendly testing tool so you can evaluate if your website is up to par. If your site does not pass the test, the tool will tell you what to do to improve it.