Born in US of Bahamian and Jamaican descent, PJ has used experiences in the tourism, entertainment, events & hospitality industries as well as her education in economics, political science, entrepreneurship and law to form a successful Boutique Branding, New Media and Events Agency with several thriving subsidiaries within The DS3 Group’s brand.
The concept of a collaborative international network comprised of companies, vendors and individuals who excel in specific components and work together to service a unique, niche client base was an idea PJ Douglas Sands came up with in 2005. After a great career in Conference Services and Celebrity Events at Atlantis Paradise Island Resort, PJ spent several years focused on her own destination management company A Design For Destiny Luxury Events and sharing office space with her family law firm Douglas Sands and Associates in Nassau. She began to take on more corporate clientele seeking advice on building their businesses, promoting their products and branding their services who also needed legal help and an advisor who was well versed in all of these areas. More independent artists were holding concerts and promotional events, and in need of administrative support to register their music properly and promote themselves overseas. Working in close proximity with the family business, she began to collaborate PJ decided to enroll in University of London’s Law School to get a firm grasp on the family business of law and become more educated in the areas of corporate law, contracts, intellectual property and entertainment. Combining her loves of events, entertainment and law became the catalyst for The DS3 Group.
As an Event/Branding Strategist, she consults creatives, public figures, non-profits and small businesses looking at the short, intermediate and long term. She often speaks on topics of New Media, Event Planning and Branding at conferences and workshops internationally.
As a journalist she is a Content Producer and Writer for Profiles98 Magazine and www.diradiocast.com on topics of entertainment law, entrepreneurship and the implementation of technology in small business. PJ is also the host of a web series #DS3talk.
She has 14+ years experience in the hospitality and tourism industry with large emphasis on event production inclusive of destination weddings, concerts, conferences and virtual events. Her Celebrity client roster includes Lenny Kravitz, Jimmy Buffett, R Kelly, Tyrese Gibson, BeBe Winans, Ines Rivero, Blue Williams and Wyclef Jean with work featured on Weddings of a Lifetime, Vanity Fair, Town & Country as well as Destination Weddings & Honeymoons among others. Her firm LUXE Worldwide formerly known as A Design For Destiny Luxury Events and Celebrity Weddings has been one of the leading destination management firms in The Bahamas since 2002.
Nominated for a 2013 Bahamian Icon Award for business savvy and entrepreneurial success, PJ Douglas Sands continues to take The DS3 Group to the next level as Chief Creative Officer and Co-Founder.